Freska Produce International and Bobalu to Spotlight Multi-Category Opportunities During GPFS; Gary Clevenger Previews Showcase

OXNARD, CA - Gear up for an exciting multi-category spotlight at this year’s Global Produce & Floral Show! Freska Produce International is bringing its avocado, mango, dragon fruit, and dried mango programs into the spotlight at this year’s event, along with high-quality strawberries from Bobalu. Showcasing together, the two brands will highlight a broad portfolio of fresh fruit offerings, giving buyers access to two category leaders in one place.

“Consumers are looking for health-forward, functional, and flavorful produce items. Avocados remain a staple, while mangos have gained momentum across both retail and foodservice, especially with larger fruit sizing during peak season,” explains Gary Clevenger, Managing Partner, Freska Produce. “Dried mango is trending as a better-for-you snack, offering convenience and natural sweetness. Dragon fruit is growing quickly, fueled by its Instagram-worthy appearance and reputation as a superfruit.”

With deep grower partnerships and a vertically integrated supply chain across Mexico, Peru, and other origins, Freska provides its partners with reliable year-round availability across multiple categories.

With its avocado program, Freska delivers consistent quality, strong size distribution, and flexibility across regions. In the mango sector, Freska is a leading importer with extensive logistics and marketing capabilities. Further elevating its presence in the category, the company has expanded into dried mango as a healthy, value-added snack.

Dragon fruit rounds out Freska’s tropical offerings, adding a visually striking, nutrient-rich item that continues to gain traction with consumers.

“Retailers and operators can leverage Freska’s programs by promoting avocados and mangos around major events, cross-merchandising tropicals together, and featuring dragon fruit as a destination item,” Gary adds. “Dried mango extends the fresh category into the snack aisle, while strawberries from Bobalu provide a year-round household favorite that complements Freska’s tropical lineup.”

During the show, Freska Produce International and Bobalu will be together at booth #1481.

“By exhibiting together, Freska and Bobalu bring buyers a comprehensive produce solution—from tropicals and avocados to strawberries and value-added products. Both companies are focused on quality, consistency, and innovation, and are excited to share how their programs can help customers build profitable, consumer-driven produce categories,” notes Gary.”

“The GPFS provides a premier platform to highlight category leadership, new products, and innovative marketing programs,” Gary continues. “For Freska and Bobalu, it’s a valuable opportunity to connect with buyers, strengthen partnerships, and showcase a combined fresh fruit portfolio that supports retailers and foodservice operators in meeting consumer demand year-round.”

Booth #1481 is a can’t-miss stop on this year’s GPFS show floor, so be sure to stop by and explore all the category opportunities that await!