Frieda’s Specialty Produce Celebrating Spring and the Year of Purple with Specialty artichokes


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Sun. April 14th, 2013

<p style="text-indent:0px; line-height:12px;"><span style="font-weight:bold;line-height:130%"> Los Alamitos, CA*</span><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">By Jordan Okumura<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">04.11.13</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>Frieda’s Specialty Produce is celebrating Spring and the Year of Purple with the company's three specialty artichoke varieties - Fiesole Baby Purple, Fiore Viola, and Sangria Artichokes. The unique produce offerings are grown with care in Lompoc, California, and distributed by Frieda’s, according to a press release.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>“We introduced these varieties to the market last spring, and they were extremely well received,” said Karen Caplan, Frieda’s President and CEO. “These artichokes are uniquely flavorful as well as beautiful—definitely a big hit with consumers who want to try something new. We are thrilled to be completely sold out on the jumbo-sized Sangrias for the rest of the spring season and are taking pre-bookings for our fall crop which starts in October.”<img src="https://cdn.andnowuknow.com/legacyWriterImages/8613_10151421634839317_605734375_n.jpg" alt="images 0411130" />The Fiesole Baby Purple Artichokes are about the size of a large egg and are almost entirely edible with no inner choke. The Fiore Viola variety has a deep purple color, round shape and very meaty leaves with a sweeter artichoke flavor. The Sangria Artichoke has a deep burgundy color, pointed shape and meaty leaves with nutty and earthy flavors.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>These specialty items are projected to be available the entire month of April.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href=" http://www.friedas.com/artichokefest" target="_new"> Frieda's </a></p><hr class="legacyRuler"><hr class="invisible minimal-padding">