Frieda's Adds New Citrus Items to Grab-N-Go Packaging Line
- by Chandler James
LOS ALAMITOS, CA - In winter of 2020, there are two things that will reign supreme in the produce aisle: health and convenience. Frieda’s Specialty Produce is delivering on both fronts, recently rolling out new calamondin and limequat grab-n-go pouches. As consumers continue to reach for offerings that bring peace of mind to the plate, Frieda’s is giving them easy, delicious ways to dose up on vitamin C.
“Shoppers have become accustomed to discovering new citrus favorites every year,” says Alex Berkley, Director of Sales. “First it was blood oranges, then came the Sumo mandarins. Last year shoppers fell in love with our mandarinquats, and this year they’ll be coming to the store to see what’s new and addictive in citrus.”
As stated in the press release, immunity will be top of mind this winter. In fact, according to a recent study by Hartman Research, 68 percent of consumers are either using functional foods or are interested in using functional foods for immunity benefit this year.
Limequats, a hybrid between limes and kumquats, are characterized by a sweet rind and tart juice. Sweeter than a lime and fully edible, this fruit can be used in cocktails and treats like limequat bars. Calamondin, also known as calamansi, are small hybrids of mandarins and kumquats that are perfectly poppable—skin and all. Frieda’s compares them to tiny oranges that are sour and tart, making them ideal as an ingredient when creating a glaze for fish or poultry. They are very popular throughout Asian and Southeast Asian cuisine for adding that tangy citrus flavor to dishes, giving retailers ample opportunity for cross-merchandising.
Frieda’s calamondins and limequats are available in 12/8-ounce pouches, with availability after Thanksgiving. Call your Frieda’s account manager today to request samples and pre-book. Supplies won’t last!
As more fresh offerings hit the shelves, we at ANUK will bring you the latest.