Frieda’s Recommends Merchandising Early-Arriving Holland Super Hots with Coconuts

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Fri. May 10th, 2019 - by Alexis Schreiber

LOS ALAMITOS, CA - Frieda’s super-hot pepper season has arrived early this year! Peppers like ghost, carolina reaper, and trinidad scorpion are on their way just in time for Memorial Day displays.

Alex Berkley, Sales Manager, Frieda's“Super-hot peppers have become a cult favorite in recent years,” said Alex Berkley, Sales Manager. “We are seeing their arrival from Holland earlier than last year, which is perfect timing to add them to ‘chill & grill' displays and merchandise with summer favorites like watermelon and refreshing young coconuts, on ice. In fact, according to a recent study by C + R Research in partnership with Frieda’s, 35 percent of shoppers say they are more likely to shop at YOUR store if you sell young coconuts.”

According to a press release, you can entice shoppers to celebrate Memorial Day by adding to your summer displays.

Pair peppers like ghost, carolina reaper, and trinidad scorpion with coconut as they arrive just in time for Memorial Day displays

“With Memorial Day serving as the kickoff to the summer grilling season, we encourage retailers to add new grilling favorites to its summer sets, including Stokes Purple® sweet potatoes, colored cauliflower, shishito peppers, and graffiti eggplant,” noted Berkley.

For updates on the hot pepper season this upcoming Memorial Day weekend, keep tuning into AndNowUKnow.