Frieda's Promotes Back-To-School Produce Season With New Campaign

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Wed. August 7th, 2019 - by Maggie Mead

LOS ALAMITOS, CA - It’s about that time—the time that parents eagerly await and the kiddos dread all summer long—back-to-school season. This period of time, right before school is back in session, contains endless opportunities for retail promotion, not just of back-to-school stationery, but fresh produce as well. The changeover from summer to school can act as a new beginning for parents looking to take their children’s diets in a more produce-forward direction. Frieda’s Specialty Produce is using this season as an opportunity to promote a range of less well known fruits and veg that can expand palates, and take lunch boxes to exciting new heights.

Alex Berkley, Director of Sales, Frieda's Specialty Produce“Frieda’s Chilean kumquats are the perfect school snack because they are bite-sized, delicious, and ready to eat,” said Alex Berkley, Director of Sales. “With their convenient packaging, it is easy to merchandise them with other common snacking produce like apples or oranges for a back-to-school destination set.”

The company is touting other vibrant produce like cape gooseberries, jicama, and watermelon radishes as a way to jazz up a child’s school lunch. Kids can get bored by the same old PB&J, day after day, so why not encourage consumers to spice things up with a bright pop of a watermelon radish or a juicy gooseberry to further develop their child’s appreciation of produce?

Cindy Sherman, Director of Marketing, Frieda's Specialty Produce“This year, we are trying something new with our two young kids,” Cindy Sherman, Director of Marketing, commented in a press release. “I picked up bento boxes that make packing lunches a breeze! It’s easy to fill the compartments with kumquats, jicama sticks, cheese, and whole grain pretzels.”

The #WhatsForLunch campaign is a way for parents to share and receive lunch box inspiration to take school-time meals to the next level

It’s not enough to just point out less well-known produce items, consumers need to know what to do with those fruits and vegetables once they buy them! Frieda’s has launched a social media campaign on Facebook and Instagram to inspire parents on how to use its specialty produce varieties. The #WhatsForLunch campaign is a way for parents to share and receive lunch box inspiration to take school-time meals to the next level. The campaign kicks off in August, so consumers will have ample time before school starts to decide #WhatsForLunch.

How else can produce companies benefit off this time of back-to-school spending? Keep reading AndNowUKnow to find out how the best in the biz is getting in on the action.

Frieda's Specialty Produce