Frieda's Says Revival of 300+ Year Old New Year's Celebration Makes Blackeyed Peas 'Lucky' for Produce Sales

Tue. December 1st, 2015 - by Jordan Okumura-Wright

LOS ALAMITOS, CA - A tradition that has been part of New Year’s Day in the U.S. for over 300 years is seeing a big comeback, and it involves a particular item that gives produce a seasonal boost.

Frieda's Speedy Blackeyed Peas

Blackeyed Peas are an integral part of many families start of year celebrations, and according to a press release Frieda’s sees an annual increase in the demand for pre-soaked Blackeyed Peas around this time every year.

So why is this item something the 50+ year old specialty produce company is calling “lucky for produce sales?” Frieda's gives us four:


Pre-soaked Blackeyed Peas fall right in with the high demand for quick and easy. Not only can consumers just rinse and cook this item with no need for overnight prep, but retailers can offer them a convenient meal solution by placing them in tubs next to the cooked greens.

Falls In With Food Trends

Frieda’s reports that modern Southern and comfort foods are hot, and that’s the home region of this New Year’s tradition. With shoppers seeking this category both in home out to dine, Blackeyed Peas fit in with new twists like Blackeyed Pea Hummus as easily as traditional Blackeyed Peas and Collard Greens classics.

Health & Nutrition Awareness

It’s no secret that nutrient-dense food is in, and words like “superfoods” are a circulating buzzword in the food market. According to the specialty foods company, Blackeyed Peas are one of the most nutrient-dense vegetables, packing plenty of fiber, folate, and iron with fewer calories.

Blackeyed Peas Trigger A Halo Effect

This particular item prompts additional ingredients from aisles all over the store, from the produce section like collard greens and garlic to other items from various parts of the market like:

  • Dried peppers
  • Canned beans
  • Ham
  • Bacon

With this traditional item continuing to trend, Frieda’s stated that this is shaping up to be the best year yet! The company’s pre-soaked Blackeyed Peas are available for order now in its newly-rebranded tubs, as well as its dried beans.

Frieda's Speedy Blackeyed Peas

Retailers, wholesalers, and foodservice distributors interested in these items can contact Frieda’s for product information, as well as high resolution images to assist with marketing and promotions.

Frieda's Specialty Produce