LOS ALAMITOS, CA - Frieda’s Specialty Produce is continuing its three-generation family-business success story with the promotion of Alex Berkley to Sales Manager. The eldest daughter of CEO Karen Caplan and the granddaughter of Founder Dr. Frieda Rapoport Caplan, Berkley will now be responsible for the sales functions of the company.
“Alex brings her deep knowledge of the produce industry and experience in both sales and marketing to this leadership position. She uniquely bridges the older and younger generations of produce, making her a perfect fit for the job. We can’t wait to see her impact,” Karen Caplan said.
Berkley first joined the company in 2011 after graduating from George Mason University. She began in Frieda’s marketing department before joining the sales department in 2014 as an Account Manager. In 2017, she was promoted to Assistant Manager.
In addition to her role at Frieda's, Berkley serves on the Produce Marketing Association’s Women’s Fresh Perspectives Advisory Committee and was Co-Chair from 2015 to 2017. She has also served on the Board of Trustees for Westerly School of Long Beach, a California K-8 non-denominational private school.
According to a press release, at age 24, Berkley was the youngest produce professional to be accepted into the United Fresh Leadership Program Class. That same year, Alex also earned a certificate of Produce Executive Development from Cornell University’s Food Industry Management Program.
Congratulations to Alex Berkley on her new role! For more produce promotions, hires, and team expansions, keep following AndNowUKnow.
