LOS ALAMITOS, CA – Answering feedback from its retailer partners and consumers at large, Frieda’s Specialty Produce has developed new 8 oz. stand-up pouches for its shishito peppers.
“We have been selling shishito peppers for several years, and every year they get more popular,” said Karen Caplan, President and CEO of Frieda’s. “Shoppers will be looking for these peppers and our grab-and-go pouch makes it easy, while retailers will love our eye-catching, easy-to-merchandize package that will protect and extend the life of the product.”
The company stated in a press release that the bags are eye-catching and convenient, in addition to using 60 percent less material than a clamshell. The shishito pouch stands up for easy display, which also enables it to stand out in the aisle with its bright color, playful copy, and highlighted serving ideas.
“Our shishito pouch offers the perfect solution for everyone,” added Caplan.
In the United Fresh Produce Association’s 2015 winter industry trends report, Frieda’s stated that shishito peppers were featured as a growing and trending item in foodservice. The mostly mild peppers are making appearances nationwide as appetizers on menus, which translates to increased retail sales and opportunities for consumers; especially during grilling season.
Shishito peppers are available now in 12/8 oz. pouches, and in bulk. Organic shishito peppers are also available in bulk in limited supply during the summer season.
For your spiciest announcements, stay with AndNowUKnow for the hottest industry news.
