LOS ALAMITOS, CA - Frieda’s Specialty Produce is adding an experienced marketing vet—with executive experience from Starbucks and other worldwide food companies—to its team. The company announced that it has welcomed Cindy Karas Sherman as Frieda’s new Director of Marketing and Innovation.
“We are thrilled to welcome Cindy to the Frieda’s family,” said Karen Caplan, President and CEO, in a press release. “Her entrepreneurial spirit elevates our innovative culture, and her CPG experience gives us a fresh perspective to improve how we can go above and beyond for our clients.”
Sherman brings 16 years of experience in marketing strategy, marketing management, and innovation to her new role. Sherman has worked in a variety of marketing- and innovation-focused roles for consumer packaged goods companies such as PepsiCo, Wrigley, and most recently, Starbucks, where she launched Starbucks Plus K-Cup Coffee—in the grocery aisle—with twice the caffeine, and she managed the Teavana Hot Tea business within Starbucks retail stores.
Sherman has a bachelor of science in Marketing from Rutgers University and an MBA from Haas School of Business at University of California, Berkeley. She relocated from Seattle, Washington, to Long Beach, California, with her family in March.
We at AndNowUKnow congratulate Cindy on her new role and wish her and the Frieda’s team all the best.
