REEDLEY, CA - Stonefruit is on the way, folks! Fruit World is keeping retailers locked and loaded for this highly anticipated category this summer with a bounty of cherries, peaches, nectarines, and more. The produce company has embraced a delayed start to stonefruit season, and it is now shipping the ripest early cherry varieties.
“Spring pollination was staggered this year, which led to mixed maturity in the orchard,” reported Cindy Richter, Director of Sales at Fruit World. “We are having to harvest each block of cherries several times, selecting fruit at peak color, size, and quality, which also increases production cost. Our retail partners are hoping to drive sales by offering organic stonefruit to their shoppers this summer, leading to higher rings at the register.”
As noted in the release, Fruit World has embraced a delayed start to the California stonefruit season to ensure ideal ripening and fruit quality. Hazel and Royal Lynn cherry varieties are on the way, with the Coral variety soon to follow. Fruit World is creating plenty of opportunities to brighten the retail produce department this spring as it delivers some of the earliest organic cherries on the market.
“Stonefruit purchases are often impulsive due to the short season and limited availability of this desirable product, making it a can’t-miss merchandising opportunity you can provide to customers each season,” Bianca Kaprielian, Chief Executive Officer, reported. “We partner with exceptional California fruit growers like the Masumoto family, who share our values.”
In addition to its organic cherries, Fruit World is bringing organic apricots, nectarines, and peaches. As the company celebrates its sixth anniversary, Fruit World is honoring its commitment to keep family farms thriving by offering unparalleled organic, in-season fruit to more retailers than ever before.
“This season, we are excited to offer a value pack on Blossom Hill apricots,” added Kaprielian. “This pack will allow retailers and home delivery companies to offer a cost-effective option with mild imperfections from weather events this spring, balanced by high Brix and superior eating quality and flavor.”
Eager to learn more? Stop by booth #812 this July at the Organic Produce Summit, where Fruit World will be showcasing a stunning lineup of premium organic fruit.
Check out the release here for more information.
ANUK will keep a pulse on the radar, so stay tuned for more updates.
