RIVERSIDE, CA - Focused on creating solutions that make fresh produce more approachable and versatile, F&S Fresh Foods combines high-quality vegetables with innovative, ready-to-use packaging. Fresh off of Southern Innovations with the Global Produce & Floral Show on the horizon, I caught up with Brian Klekner, Vice President of Retail Sales–East, to discuss how the company is bridging the gap between convenience and freshness.
“This approach reinforces our strategy: delivering value to retailers by meeting the evolving needs of today’s busy consumer,” Brian said. “We’re continuing to explore packaging and product innovations that enhance convenience, reduce food waste, and drive produce consumption.”
The latest to come to fruition out of the company’s resources is its new Film Sealed Vegetable line. Designed to deliver on convenience, freshness, and flavor, the offering is available in a variety of vegetable blends, from staples like Broccoli Florets to value-added flavors like Broccoli & Cauliflower with Garlic Butter.
“Our Film Sealed Veg line is just one example of how we’re investing in solutions that benefit retailers and shoppers alike. At Southern Innovations, we were excited to share more about how these innovations can boost the fresh category and support retailer growth,” Brian reflected.
F&S Fresh Foods’ Film Sealed Vegetable line is a complete, ready-to-heat solution that requires no extra prep. The film-sealed packaging helps reduce food waste and allows consumers to heat product directly in the microwave or oven. For retailers, this means a product that meets shopper demand for quick, fresh meals with minimal waste.
“Events like Southern Innovations are key opportunities for retailers to connect directly with suppliers who are shaping the future of fresh. It’s where innovation is showcased first, and where strategies for driving sales and meeting consumer demand come to life. For F&S Fresh Foods, we were excited to take the chance to share our freshest products and collaborate with retailers on ways to grow the produce category together,” Brian concluded.
With the industry gathering once more in a matter of weeks, this time in Anaheim, California, those who might have missed this opportunity will have another to connect with the F&S team at booth #889. Hope to see you there!
Companies in this Story
F&S Fresh Foods
F&S Fresh Foods is a leading supplier of fresh-cut and individually quick frozen (IQF) produce, purees,…
