LOS ANGELES, CA - After an extensive search in advertising, Zespri Kiwifruit has selected Fusion Marketing to help foster growth in the U.S. market.
“We look forward to helping Zespri expand its reach into U.S. markets through strategic marketing insights,” Steven Muro, President of Fusion Marketing, said in a press release. “We will provide them with an actionable direction that will be tailored to their specific goals. Retailers will be excited to stock Zespri’s delicious kiwifruit as consumers drive demand.”
The company noted that an increased market demand for Zespri kiwifruit is what prompted it to reach out for assistance in furthering its U.S. initiatives.
Fusion noted that its expertise in produce marketing will help Zespri to achieve its vision of being a category leader with retail trade partners.
As its client, Zespri will be provided with:
- Marketing and sales support
- Custom research
- Category intelligence
- Better understanding of U.S. consumer behavior and market trends in the retail environment
Last year, the kiwifruit company had a record-breaking season, now a cumulation of 2,500 New Zealand growers selling fruit in 56 countries.
Zespri has also developed proprietary varieties through an industry-leading, natural plant-breeding program, including the Zespri SunGold Kiwifruit. Described as sweet tasting with a hint of sour, the golden-fleshed variety offers a strong source of vitamin C, dietary fiber, folate, and other minerals and antioxidants.
Other kiwifruit varieties offered include green, organic, sweet green, and gold.
Keep checking in with AndNowUKnow as we report on all the latest partnerships and marketing strategies within the fresh produce industry.
