Fyffes North America Partners With Kowalski's Markets to Offer Fair Trade Certified™ Bananas; Jack Howell and Max Maddaus Discuss

Mon. August 29th, 2022 - by Chandler James

WOODBURY, MN - Especially surrounding the back-to-school season, I’ve heard a lot of talk about how bananas are one of the most affordable snacks in the grocery store. With the desire for an attractive price tag comes the demand for more ethical products, and Fyffes and Kowalski’s Markets are delivering on both. The two recently teamed up to begin selling Fyffes’ Fair Trade Certified™ bananas across the retailer’s 11 stores.

Jack Howell, Senior Vice President of Sales, Fyffes North America“We are excited to partner with Kowalski’s Markets to provide their consumers with Fyffes Fair Trade Certified bananas. Fair Trade bananas help fund life-changing projects for communities and provide fair, living wages for workers. We are proud to be able to support Kowalski’s vision of living in a better planet,” said Jack Howell, Senior Vice President of Sales at Fyffes North America.

According to a press release, offering Fyffes’ Fair Trade Certified bananas emphasizes Kowalski’s efforts to support responsible companies, protect the environment, and empower farmers.

Fyffes North America has teamed up with Kowalski's Markets to begin selling the supplier's Fair Trade Certified™ bananas across the retailer’s 11 stores

Buying Fyffes’ Fair Trade Certified bananas gives shoppers peace of mind, as they can trust that the people behind the fruit work in safe, healthy conditions and earn additional money to uplift their communities. This is one easy way to have a direct, positive impact on global farming communities in Colombia and Ecuador.

Max Maddaus, Produce Director, Kowalski's Market“For Kowalski’s, committing to a partnership with Fyffes on a Fair-Trade banana program was an easy choice. Not only is the product quality fantastic, but the direct impact that Fair-Trade programs have on workers, families, and the communities they live in played a significant role in our decision to change. We have received an outpouring of feedback from customers expressing gratitude we support such impactful programs,” said Max Maddaus, Produce Director at Kowalski’s Market in Minneapolis/St. Paul.

For more strategic partnerships between the buy- and supply-sides, AndNowUKnow has you covered.

Fyffes North America