Georgia-Pacific Brings Digital Print Differentiation and Circularity to IFPA's Global Produce & Floral Show 2026; Lauren Campen Comments

ATLANTA, GA – As some companies transform their business models, they think about the best next step. Others think about the entire system. This is the space where Georgia-Pacific lives and thrives, constantly focusing and refocusing its solutions on what customers need, and how that fits into an ecosystem of opportunities for the client, the retailer, the consumer, and the planet. As we quickly approach the IFPA Global Produce & Floral Show, Lauren Campen, Senior Manager of Public Affairs and Communications—Packaging, took a moment to discuss the many things that Georgia-Pacific has in store for attendees and how differentiation equals value.

"We're bringing a diverse packaging program to the GPFS this year," Lauren begins. "We think differently about corrugated trays, display boxes, and more. Through Hummingbird, our digital print solution, we help brands bring their story to the box in weeks, not months. Add in Sterling Coated Rollstock, our protective, printable, and brand-enhancing coating, and we help our customers take their brand a step further. We also offer low minimums, the flexibility to run seasonal or promotional SKUs on a single roll, and a separate recycling program through GP Recycling that keeps the sustainability story going strong."

With that produce-centric mindset for GPFS, Georgia-Pacific will be bringing a version of its expansive watermelon box, built to withstand the weight of the fruit while showcasing digital design all at once. This is just one example of a solution that can tell many stories.

Georgia-Pacific will also have team members on hand at the show to talk about recycling, sustainability, and stewardship, elevating its strategy and circularity story for customers. These capabilities usually live in separate departments, but for Georgia-Pacific they are part of the same story. The team that builds the brand on the shelf can also help turn what many companies write off as waste, or wasted time, into value.

Make it a priority to stop by Georgia-Pacific's booth #2501 to learn more about the team behind multifaceted packaging solutions and how they see the circular system as good for the business as it is for the Earth.