Giumarra Companies Announces Citrus Expansion in California; Jeannine Martin, Kristina Lorusso, and Alex Marriott Discuss
- by Peggy Packer
LOS ANGELES, CA - With its immunity-boosting properties and bold flavors, citrus is on the rise in the produce aisles, and to meet increasing demand Giumarra Companies has announced the expansion of its domestic citrus program. The grower will kick off the expansion in October with a new influx of California-grown Mandarins packed under its Bright Bites™ brand.
“Citrus is an important category to Giumarra’s core product line, and we are building our program to become a one-stop shop for high-quality product, consolidation, and support services for our customers,” said Jeannine Martin, Director of Sales – Reedley and Corporate Vice President for Giumarra Companies.
In support of the citrus program and increased Mandarin production, Giumarra’s marketing and business development team will work with retailers to offer in-store and online promotions tailored to fit their needs.
“As we focus on ideas to promote our citrus at store level, we recognize that the way consumers are making decisions about their fresh purchasing continues to evolve. Shoppers are increasingly driven to buy based on relatability and engaging stories,” said Kristina Lorusso, Regional Business Development Director for Giumarra Companies. “We’re creating dynamic content, point-of-sale materials, and promotional ideas that tell interesting citrus stories to help our retail partners drive sales by connecting organically with this new consumer mindset.”
The Mandarins will accompany Giumarra’s full line of seasonal California citrus, including oranges, Cara Caras, lemons, and grapefruit, according to a press release.
“We’re nearly tripling our domestic mandarin volume during a key timeframe when citrus is in high demand and health and wellness are still top of mind for consumers,” said Alex Marriott, Category Citrus Lead – Domestic for Giumarra Companies. “Our overall citrus program is growing, and we are well-positioned to service our retail partners with high quality, consistent supplies throughout fall and winter."
In addition to its Bright Bites Mandarins, the company also offers citrus from domestic and international growers packed under its Nature’s Partner family of brands.
What will be Giumarra’s next move as it further expands this popular category? AndNowUKnow will bring you the answers.