Giumarra Companies' Kellee Harris and Kristina Lorusso Discuss OPS Showcase
LOS ANGELES, CA - In less than a month, we will be kicking off the Organic Produce Summit (OPS) in Monterey, California. As we at ANUK began ramping up for the event, I knew I needed to get in touch with the Giumarra Companies, so I sat down with two of its team members.
“At OPS, we will be showcasing our year-round certified organic avocado program, ensuring a steady supply of high-quality bulk and bagged organic avocados for our customers,” Kellee Harris, Regional Business Development Director, told me. “We will also share the availability of our organic apples, asparagus, blueberries, grapes, kiwifruit, and pears from our wide network of domestic and international family farms. These organic offerings provide consumers with a diverse range of sustainable choices throughout the year.”
Kellee went on to note that in addition to showcasing its programs, Giumarra looks forward to networking with its retail and foodservice buyers who travel annually to the show from across the country. She explained that that event presents valuable opportunities for collaboration and knowledge sharing.
“We are also particularly interested in the ed sessions offered at the show, where we hear from a cross-section of industry thought leaders on current organic produce and consumer trends,” Kellee continued. “There is an exciting mix of topics at this year’s event, and with the concurrent ed sessions taking place prior to the trade show, we plan to ‘divide and conquer’ our attendance so we don’t miss anything.”
Kristina Lorusso, Regional Business Development Director, also shared with me why all industry members should attend the event.
“OPS has established itself as one of the premier produce trade shows of the year. It presents a fantastic opportunity for organic produce suppliers like us to connect with a wide range of retail and foodservice leaders from the United States and Canada,” Kristina said. “Monterey, with its beautiful setting, serves as an ideal location for the organic produce industry to gather annually in July. We have been participating in the show since its inception and it continues to deliver value year over year.”
As Kristina relayed, Giumarra’s primary objectives at the show include meeting with key retail and foodservice customers, deepening its understanding of current organic produce trends, and creating awareness for its organic products.
“By engaging with our customers, we can strengthen existing partnerships and explore new business opportunities,” Kristina added.
What can visitors to Giumarra’s booth expect? Kellee, an attendee of OPS since its inception, emphasized Giumarra’s commitment to meeting the evolving sustainability goals of its customers.
“We use OPS as a forum for listening to and learning from our customers so we can tailor our product and service offerings to help them reach their unique sustainability objectives,” she said. “In turn, we will continue to communicate our commitment to organic produce, social responsibility, and helping reduce carbon footprint.”
If you will be attending OPS this year, be sure to stop by booth #402 to speak with the Giumarra team. Attendees can contact them to schedule a booth meeting by visiting this link.
Keep reading ANUK for more event coverage as we get closer to July.