Giumarra's Mystic Treat™ Grapes Bring Exceptional Sweetness, Crisp Flavor for a Limited Time
- by Jordan Okumura
LOS ANGELES, CA - Bringing a mouthful of juicy flavor to the colder winter months, the Giumarra Companies has announced the entrance of its Nature’s Partner Mystic Treat™ grapes. Hailing from Chile, the first arrivals of the variety are available to retailers.
“We have enjoyed success with our niche Mystic Treat offering for several years,” stated Craig Uchizono, V.P. Southern Hemisphere for the Giumarra Companies. “We are happy to see increased volumes this season. The timing is really special for us due to the proximity of Valentine’s Day. We feel that promotional opportunities abound.”
The Mystic Treat is an exceptionally sweet and crisp variety that is specifically grown for its flavor, according to a press release. The variety has medium to large-sized berries and is a memorable eating experience out of hand or when paired with a variety of cheeses, nuts, and beverages.
“At a timeframe when consumers are still gathering for social events, Mystic Treat makes an excellent addition to the table,” said Kellee Harris, Western Region Business Manager for Giumarra. “Given the popularity of grapes with consumers, we’re excited to offer them a special new eating experience within the category.”
Mystic Treat is sold in fixed weight 2 lb clamshells, with eight units per master case. Retailers can take advantage of the variety’s marketing opportunities through its colorful label, which communicates both the look and feel of a premium product.
Giumarra is also offering a variety of POS materials which were specifically designed to promote the unique and memorable flavor of Mystic Treat grapes at store level.
Nature’s Partner Mystic Treat-branded grapes are available now through March.