Giumarra's Spring Grape Season Arrives Featuring eat brighter! Sesame Street Characters
- by Christofer Oberst
LOS ANGELES, CA - Giumarra Nogales is joining forces with Fair Trade USA and Oscar the Grouch to get kids to eat more produce in a more socially responsible way.
Giumarra has announced its spring grape season, and the debut of the company’s high-graphic packaging exclusively highlighting both Sesame Street eat brighter!™ characters and Fair Trade USA certification at today’s Northern California Fresh Produce & Floral Expo, Booth #147.
“We have allocated a large percentage of our supply to the eat brighter! program, and all of our grapes grown in Mexico can be marketed as Fair Trade Certified™, as well,” says TW Wilson, Grape Sales Manager for Giumarra. “Giumarra is proud to work with growers who value these strong marketing initiatives, which respectively serve to increase consumption in children and better the lives of farm workers in Mexico.”
According to a press release, Giumarra will offer Nature’s Partner green, red, and black seedless grapes grown in the state of Sonora, Mexico. The company expects large volumes of all three varieties for Memorial Day-themed promotions, as well as a small volume of Red Globe variety red seeded grapes.
“Combining the impact of the PMA eat brighter! movement with the social and environmental responsibility of Fair Trade USA certification unites the best of both worlds,” says Kellee Harris, Western Region Business Manager for Giumarra. “Our grape program helps families encourage their children to eat healthy food and also gives back to farm workers and their families to better their lives.”
These brightly colored bags feature Oscar on green seedless, Abby Cadabby on black seedless, Elmo on red seedless, and Ernie on Red Globes.
“Here at Fair Trade USA, we celebrate those who work to embrace the principles of Fair Trade from farm to shelf,” says Hannah Freeman, Director of Produce & Floral at Fair Trade USA. “Giumarra and their new Fair Trade Certified™ eat brighter! grapes do just that, supporting farming families across the globe while inspiring conscious, healthy eating right here at home.”
Giumarra will ship Mexican grapes through July and can supply its customers with retail promotions featuring customized point-of-sale materials and social media campaigns.