Global Fresh Produce Leaders to Convene in Hong Kong for IFPA Executive Leadership Summit Asia; Sandra Wenz and Lam Lin Comment

WASHINGTON, DC - As Asia continues to play an increasingly influential role in global fresh produce trade, the International Fresh Produce Association (IFPA) will again convene senior executives from across the global produce supply chain for the Executive Leadership Summit Asia, taking place September 1, 2026, in Hong Kong, ahead of Asia Fruit Logistica.

An invitation-only event designed exclusively for senior executives and decision-makers, the summit will explore the trends, challenges, and opportunities shaping the future of the fresh produce industry, including changing consumer expectations, evolving retail dynamics, market access and regulatory issues, sustainability, innovation, and leadership in an increasingly complex global business environment. Attendees will hear expert perspectives and engage in executive-level discussions focused on identifying emerging risks, uncovering growth opportunities, and strengthening industry collaboration.

Through presentations and interactive exchanges, participants will gain strategic insights, share perspectives with industry leaders from across Asia and around the world, and build valuable relationships that support business growth and long-term success. The day will conclude with a networking reception, providing additional opportunities to continue conversations and strengthen connections in an informal setting.

Beyond the strategic insights, attendees consistently point to the summit's executive-level discussions and relationship-building opportunities as among its greatest strengths.

"What made this Summit truly valuable was the quality of the conversations,” said Sandra Wenz, Commercial Director, APAC, in the recent release. “It brought together senior leaders from across the fresh produce industry to openly exchange perspectives, challenge ideas, and build relationships that continue well beyond the event. I highly recommend the experience—it has helped me build valuable connections that continue to create opportunities for collaboration.”

Another returning attendee echoed the summit's impact on executive leadership and strategic planning.

"IFPA Executive Leadership Summit Asia brought together some of the brightest minds across the global fresh produce industry,” said Lam Lin, Special Assistant to Chairman, Joy Wing Mau. “The insightful discussions on evolving consumer trends, channel transformation, and market best practices in Asia provided valuable perspectives and inspiration. It was a truly worthwhile experience, and I look forward to reconnecting with industry peers at the event in September.”

The Executive Leadership Summit Asia is strategically scheduled before Asia Fruit Logistica to help international attendees maximize their time, offering a dedicated day of executive learning and peer engagement at the start of a week when many global produce leaders are already in the region.

Senior executives interested in participating are encouraged to register early, as attendance is limited to preserve the interactive nature of the summit.

For the full agenda and registration information, visit the IFPA Executive Leadership Summit Asia event page.