RIVERSIDE, CA - Blue Banner launched its direct sales arm, Goody, in 2025 to mark the company's 75th anniversary, choosing the IFPA Global Produce and Floral Show for the debut. The 2025 show drew the largest buyer attendance in its history, with more than 3,500 buyers from over 50 countries.
"We didn't start from scratch with Goody — we started from experience, leaning on our long history in the industry and time-tested relationships," said Vince Mazzetti, Vice President of Blue Banner and Goody.
The third generation of the Mazzetti family to lead operations, Mazzetti works to uphold the standard of service the company's brands are known for while building systems that let the tenured business serve more clients.
Over the past year, Goody has formed strategic partnerships with distributors in Japan and Korea, taking the new sales arm global within twelve months of launch.
"I love getting messages from people who find our fruit at local retailers, from Pavilions to Costco, and in trusted markets in Japan and Korea," Mazzetti said. "Our team is inspired every day by the chance to bring quality citrus to retailers near and far. We love what we do, and we're grateful to work in an industry that's deeply rooted in community."
Goody will celebrate its first anniversary at the 2026 IFPA Global Produce and Floral Show in Orlando, Florida, at booth #2987.
