RIVERSIDE, CA - Goody’s selling season begins strong as nationwide wellness trends spotlight grapefruit for consumers. Current consumption of grapefruit remains robust, with 2026 estimated US sales expected to meet the 2024 high of over $400 million. While data for 2025 is still being finalized, consumption in the US for 2024 exceeded 330,000 tons, an approximate increase of 9.5% from recent years, according to Index Box.
Grapefruit has become a dynamic part of 2026 wellness trends as it is complementary to several significant shifts happening in health culture surrounding clean eating, functional foods, mood-boosting ingredients, and low-sugar beverages. It’s not just the fruit itself—grapefruit juice, extracts, powders, and oils are showing up in drinks, skincare, and supplements.
Consumers in 2026 are doubling down on the “functional food” movement - increasingly choosing foods that do something for the body beyond addressing their calorie intake (energy, immunity, gut health boosting). Grapefruit checks many of those boxes as it is high in vitamin C and antioxidants, provides potassium and fiber that support heart and metabolic health, and the plant compounds (like flavonoids) can be linked to reduced inflammation and improved cholesterol levels. Because of this, Grapefruit is often included in detox drinks, immunity blends, and functional juices.
Grapefruit also works well in the booming “functional beverage” market. A market-moving trend in 2025–2026 that dominates headlines centers on drinks that combine hydration, flavor, and wellness benefits. Grapefruit has been a natural fit and top choice for this as it features a bright, refreshing citrus taste, adds flavor without excess sugar, and blends well in sparkling waters, kombucha, botanical sodas, and detox beverages. From sparkling wellness drinks to electrolyte beverages and no-sugar citrus tonics, Grapefruit has become a staple of this trend.
With over 75 years of excellence in packing and shipping California grapefruit, Blue Banner, and now Goody have seen a resurgence in this “miracle fruit.” Vince Mazzetti, Vice President of Goody shared, “They say what is old always has a way of becoming new again. We’ve seen grapefruit as a constant throughout the decades, but this latest surge has been inspiring to see as wellness takes shape in different ways.”
As California’s grapefruit experts, Goody by Blue Banner Company is proud to support growers with their trusted services. Gotta-Be-Goody!
