Green Giant Fresh Showcases New Veggie Bowl Varieties at United Fresh Expo
- by Jordan Okumura
SALINAS, CA - Green Giant™ Fresh is debuting its new veggie bowl varieties with two new regionally inspired flavors, Southwest Tortilla and Korean BBQ, at the United Fresh Convention and Expo in Chicago at booth #5015.
"Providing convenient, fresh, and flavorful options for consumers is at the heart of what we deliver at Green Giant Fresh," said Jamie Strachan, CEO. "We are constantly exploring ways to delight consumers with ways to incorporate vegetables into one's day. The Veggie Bowl concept is about providing a healthier take on traditionally calorie-heavy regional cuisine, and we are proud of the way we've brought to life these satisfying flavors for a smarter grab-and-go meal experience."
According to the brand’s press release, the Southwest Tortilla and Korean BBQ bowls are finalists in the United Fresh Innovation Awards for "Best New Vegetable Product." Attendees and exhibitors can cast their vote for the new Veggie Bowl varieties during the show.
The veggie bowl varieties are:
- The Korean BBQ Bowl captures flavors from the popular Korean grilling method with the company's first-to-market Cauliflower Crumbles® chopped cauliflower, carrots, celery, onions, broccoli, crispy rice noodles, and a sweet heat Bulgogi sauce to drizzle on top
- The Southwest Tortilla Bowl stirs up homemade comfort food nostalgia, with Cauliflower Crumbles® chopped cauliflower, carrots, onions, seasoned tortilla chips, sharp white cheddar, and a kick with a Chipotle Chile sauce
All of Green Giant's vegetables cook in five minutes or less! The veggie bowls include simple ingredients that are low in fat.
The two new varieties will complement the existing line of Veggie Bowls, including Rancheros, Buddha, Burrito, Ramen Soup, "Fried Rice," and Pad Thai Bowls. Green Giant Fresh Veggie Bowls are sold in grocery, natural food, and merchandise retailers across the country.
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