NEWPORT BEACH, CA - After two years of proven success in increasing fresh produce sales, eat brighter! will now be making its debut on GreenFruit Avocado’s new bag packaging. The new bags sporting Sesame Street characters will be making their debut at PMA Fresh Summit in Orlando, FL, on October 15, 2016. The company cites category data from the Hass Avocado Board that shows bagged avocados now account for 17 percent of total sales for the category.
“Avocados sales have experienced tremendous growth over the last decade but we still have more work to do and it starts with kids,” explained Brian Gomez, Vice President of GreenFruit. “Sesame Street was a natural partnership that will help us develop programs and messaging that focus on avocados as a perfect food for young kids.”
With Sesame Street’s Big Bird in tow, the packaging is specially designed just for kids, using easy to understand messaging about the health benefits of avocados. As research mounts on the health benefits of avocados, their vitamin, mineral, and folate content, as well the fruit’s monounsaturated fats helping to develop healthy brain and neuro function, many pediatricians have begun recommending avocados as one of the first foods for babies.
“As a new dad, my first thought is always how can I make the best decisions for my family and what information do I trust,” added Gomez. “We believe the ability to partner with an iconic and trusted branded like Sesame Street can have lasting impact on the consumption of not just avocados, but fruits and vegetables in general.”
Research from multiple organizations is continually showing that children develop connections with characters and mascots early in life and look to them for some of their earliest role modeling behaviors including healthy eating, says GreenFruit in a press release. The same research indicates that products featuring characters often experience a 2 percent increase in sales.
“Dozens of industry organizations are already experiencing double-digit sales increases thanks to the eat brighter! campaign,” Gomez closed by noting. “With the support of many national retailers this is a win-win for our industry.”
GreenFruit’s new Sesame Street branded packaging will be available mid-October in a variety of bag counts and case packs. Additional tools will also be available, including merchandisers, point-of-sale and kids recipes, and activities on the website.
Check out the new packaging for yourself at GreenFruit Avocado’s booth #4457 at the upcoming PMA Fresh Summit.
