GrubMarket Acquires Performance Produce; Mike Xu and JR Roach Share


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Mon. March 11th, 2024 - by Chandler James

SAN FRANCISCO, CA - GrubMarket is expanding its reach in the Southeastern United States. The wholesaler recently completed the acquisition of Performance Produce, a vertically integrated business that sells over 80 different items, sourced primarily from the U.S. and Mexico, to nearly 100 different retail customers.

Mike Xu, Chief Executive Officer, GrubMarket

"JR [Roach] embodies the true spirit of an entrepreneur—he started Performance Produce from scratch with his wife Virginia and worked tirelessly around the clock in the warehouse to personally fulfill all of his customers' needs,” Mike Xu, Chief Executive Officer of GrubMarket, stated. “As a fellow entrepreneur, I can appreciate the hard work and dedication required to achieve unmatched success and the sterling reputation built on dependability and reliability that Performance Produce has maintained for the last 17 years. Several of their largest customers have been with them since their earliest years, which is a testament to their outstanding customer service and enviable delivery and fulfillment track record."

Performance Produce employs dozens of employees and operates a cutting-edge Primus GFS-certified warehouse facility that spans 40,000 square feet in space, including 4 temperature-controlled coolers and several wrapping, labeling, bagging, and packing machines for 4PL service offerings. It offers a dependable and consistent supply of specialty foods and core items, including onions, potatoes, Brussels sprouts, tomatoes, and other assorted fruits and vegetables.

Grubmarket continues to expand its reach across the United States with its recent acquisition of Performance Produce

According to a press release, Performance Produce's reliability and attention to customer service have allowed it to achieve an impressive 99 percent fulfillment delivery rate. After the acquisition, Performance Produce will continue to be managed by its current highly experienced and mission-driven leadership team.

JR Roach, Owner, Performance Produce

"I started my career in the produce industry in 1977 and have experience working across every aspect of the business. My wife and I had always dreamed of running our own business, and we worked hard to build Performance Produce into the successful company you see today. Our outstanding reputation was not built overnight; it was our dedication to and consistent delivery of excellent customer service that allowed us to shine," said JR Roach, Owner of Performance Produce.

Following the acquisition, Performance Produce will utilize GrubMarket's WholesaleWare software suite as well as Orders IO.

For more from the release, click here. And keep reading ANUK to stay in the loop.