ORLANDO, FL - The year’s end is the perfect time to review our funds, and Healthy Family Project is doing the same for the money it raised in 2021. Wielding retail and digital marketing programs, the organization raised $250,000 for the year. This contributes to Healthy Family Project’s total $7 million raised for charities that benefit families and children, including Feeding America®, Our Military Kids, and Fresh Produce Foundation (formerly United Fresh Start Foundation).
“When I founded Produce for Kids, now Healthy Family Project, in 2002, I had a vision that our industry would impact those in need in a big way,” said John Shuman, Founder of Healthy Family Project and President of Shuman Farms. “Our programs have authentically evolved with the consumer over the years, and I look forward to continued growth.”
Healthy Family Project is also celebrating the overall impact made, ultimately reaching 25 million families through its website, social media, and other digital communications. In 2021, the organization implemented refreshed signage in 3,848 grocery stores, surpassed 30,000 unique downloads of the Healthy Family Project podcast, produced 15 live cooking classes with the organization’s junior chefs, and saw more than half a million website visits, a release stated.
These 2021 donations will fund 2.2 million meals through Feeding America food banks and 37 grants for military kids and impact the accessibility to fresh fruits and vegetables in schools through a $12,000 donation to Fresh Produce Foundation. It’s safe to say the donations will be well-received by many families facing food insecurity during this difficult time.
“Better-for-you brands are sought after by families now more than ever. We are fortunate to work with 66 brands to instill healthy habits through creation and implementation of relevant content in store and in the digital space,” said Trish James, Vice President. “We know our brand partners believe in the importance of giving back and do so through our cause marketing efforts that boost brand awareness while making a difference.”
Retail campaigns in 2021 included Associated Wholesale Grocers Springfield Division, Coborn’s, Military Produce Group, Publix, Stop & Shop, and Tops Friendly Markets locations. The campaigns included refreshed signage, dietitian-led cooking classes, e-commerce, and Produce for Kids Fridays encouraging kids to try new fruits and vegetables in-store.
We applaud Healthy Family Project on these valiant efforts to ensure everyone has access to healthy fresh produce.
