REIDSVILLE, GA - The Southeast Produce Council’s (SEPC) Southern Innovations show will be here before we know it, and fresh produce operators from across the industry will be showcasing their programs. One organization on the show floor will be Healthy Family Project (HFP), shining a spotlight on its Carry the Cause initiative.
“Healthy Family Project team members will be at Southern Innovations to share more about our Carry the Cause initiative and how it’s helping families during the toughest months of the year,” Trish James, Vice President of HFP, explained. “We’re looking forward to meeting with our friends and partners to discuss how we can work together to expand this important program.”
Healthy Family Project’s Carry the Cause initiative, launched in late 2024, is redefining how produce and cause marketing come together to fight hunger year-round. Centered around a reusable tote bag, where every purchase directly benefits Feeding America, the program kicked off with Harps Food Stores and is expanding this year to Town & Country Supermarkets with support from key brand partners including Village Farms, Shuman Farms, and RPE.
“November and December generosity is amazing. However, by January and February, food banks face a post-holiday drop in donations while need spikes (holiday bills, heating costs, etc). The result is thinner shelves when families need help the most,” Trish pointed out. “HFP’s solution is our award-winning Carry the Cause initiative. We channel holiday traffic—online and in some grocery stores—into measurable support in January and February. We activate in November-December, when giving is top of mind, and direct the money raised to bridge the winter gap.”
In its first season, Carry the Cause provided thousands of meals, generated national visibility across Healthy Family Project’s digital platforms, and created a repeatable model that blends commerce, community, and cause.
Hear about all of this and more when you visit with Healthy Family Project at Southern Innovations. And stick with ANUK for more show updates!
Companies in this Story
Healthy Family Project
At Healthy Family Project, our team of parents believes in creating a healthier generation through easy, fun, thoughtful…
