<p>How can a PR nightmare be turned around? In the produce business, public perception matters. If your program becomes the butt of many jokes, making fun of yourself might be a good idea. It's OK to make mistakes; programs can be changed or scrapped. If you're willing to make jokes at your own expense, you can be laughing with them, instead of being ridiculed. The Affordable Care Act has had a rocky beginning, with website malfunctions and long hold times for customer service calls. Regardless of your personal politics, from a marketing perspective, you have to appreciate the beauty of this campaign.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">In an effort to get young people signed up for health insurance, President Barack Obama appeared on the comedy website Funny Or Die, where he was interviewed by host Zach Galifianakis. In this hilarious interview, Galifianakis, star of The Hangover films, asked Obama a number of rude and ridiculous questions.<iframe class="embedly-embed" src="//cdn.embedly.com/widgets/media.html?src=http%3A%2F%2Fwww.funnyordie.com%2Fembed%2F18e820ec3f&url=http%3A%2F%2Fwww.funnyordie.com%2Fvideos%2F18e820ec3f%2Fbetween-two-ferns-with-zach-galifianakis-president-barack-obama&image=http%3A%2F%2Fwww.funnyordie.com%2Fthumbnails%2F18e820ec3f%2Ffullsize&key=internal&type=text%2Fhtml&schema=funnyordie" width="500" height="320" scrolling="no" frameborder="0" allowfullscreen></iframe><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">Zach called the President of the United States a nerd, and asked him if he was planning to put his presidential library in his "home country of Kenya."<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">When President Obama began "plugging" healthcare.gov, Galifianakis asked him, "is that what they mean by drones?"<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">Obama responded by matching Zach insult for insult. "When I heard that people actually watch this show, I was pretty surprised," said Obama.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">Obama's appearance on Funny or Die's "Between Two Ferns" is only the latest in a massive effort to use celebrities and popular media to increase enrolment on healthcare.gov. Now, Obama says the problems have been fixed, the website is working well, and millions have signed up.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">
