Holiday Promotion Encourages Giving and Receiving Opal Apples

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Fri. December 23rd, 2016 - by Melissa De Leon Chavez

YAKIMA, WA - Opal® apples are looking to be the gift both given and received, with a new campaign offering consumers a digital print-at-home coupon for $1 off their purchase.

Chuck Zeutenhorst, General Manager, FirstFruits Marketing

“Part of what makes this apple so great is the amazing response we see it receive from those who try it,” said Chuck Zeutenhorst, General Manager of FirstFruits Marketing of Washington. “We thought that creating an opportunity for those who have never had one to enjoy Opal while allowing current fans to share their love was a perfect fit.”

FirstFruits described Opals as known for their distinctive crunch, sweet-yet-tangy flavor, and natural resistance to oxidation.

The promotion is available to consumers for a limited time, according to a press release, and recipients are encouraged to share a link to the coupon to “give an Opal” to those they know.

Want to see how it works?

Those interested fill out a simple form here, signing them up to receive the Opal Apple newsletter and linking consumers to the coupon in their first message, boosting awareness and offering incentive for the purchase.

Consumers will be directed to the sign-up through targeted digital advertising, as well as encouraged to share with family and friends.

Just because we’ve passed the 25th does not necessarily mean the holiday season, and the marketing opportunities included, are up just yet. Keep checking in with AndNowUKnow as we continue to report the latest strategies for the rest of 2016 and beyond.

Opal® Apples