Homegrown Organic Farms Expands Specialty Fruit Line with Fresh California-Grown Figs; Scott Mabs and Stephen Paul Comment

PORTERVILLE, CA - Homegrown Organic Farms is proud to introduce a flavorful new addition to its specialty fruit lineup: fresh, California-grown figs. Cultivated on a 350-acre ranch in Madera, CA—an ideal microclimate for fig production—these figs are transitioning to organic certification, making them a natural fit for the Homegrown Farms™ label.

Figs are one of nature’s most indulgent offerings. Celebrated for centuries, these remarkable fruits marry rich taste with powerful nutrition. Naturally high in dietary fiber, calcium, and antioxidants, figs support digestive health and contribute to bone and heart wellness. With flavor notes that range from rich honeyed sweetness to bright berry tang, each variety offers a unique eating experience. This season’s lineup includes Black Mission, Brown Turkey, Cal Sierra, and Tiger Stripe figs—hand-harvested at peak ripeness to protect their delicate skins and luscious, jammy interiors.

“We’re always exploring ways to bring the best of what the season and our growers have to offer—while remaining rooted in our values of stewardship and care,” said Scott Mabs, CEO of Homegrown Organic Farms, in the recent release. “Adding figs to our program is an exciting and natural next step. Personally, I’ve always loved figs—they’re a standout fruit. We’re excited to grow this category and offer a new, delicious option for our customers”.

The fig season is set to begin in late July and run through early October. Fruit will be available in several retail-ready pack styles to meet a variety of merchandising and shopper needs. Options include volume-fill strawberry crates ideal for bulk displays, 8oz clamshells perfect for grab-and-go convenience, 1lb clamshells offering a more generous household portion, and 2lb clamshells suited for club-style and value-focused retail programs. These versatile pack styles provide flexibility for both in-store presentation and consumer use—whether customers are snacking, baking, or creating seasonal charcuterie boards.

Leading this new fig program is Stephen Paul, Deciduous Category Director and seasoned grower. Alongside his son John Paul (JP), they farm the Madera ranch with care and generational expertise. The father-son team is featured in Homegrown Organic Farms’ GROWNby video series, where they share their journey of farming organic stone fruit that is both Regenerative Organic Certified® and Equitable Food Initiative certified—and now, fresh figs.

“As both a grower and a marketer, I’m thrilled to bring this specialty fruit to our customers,” said Stephen Paul. “Figs are exceptional in every way—visually striking, deeply flavorful, and packed with health benefits. They’re the kind of fruit that leaves an impression, and we’re excited to share them with even more consumers this season”.

Prebook your spot for this year’s fig harvest—shipping begins in late July and runs through early fall. With strong interest expected and limited seasonal availability, now is the perfect time to lock in your fig program. Contact your Homegrown Organic Farms representative today at [email protected] or (559) 306-1770 to learn more and secure your fig program.