ELGIN, MN - It’s almost National Cancer Prevention Month, which means consumers will be flocking to the produce department in search of immunity-boosting offerings that can help lower the risk of cancer and other chronic diseases. Enter Honeybear Brands® Pazazz® apple—a cross between the all-American favorite Honeycrisp and a mystery pollinator—which satisfies this very demand.
“Loaded with fiber and antioxidants, apples are not only beneficial for the body and mind, but they are also an easy addition to your daily diet. Whether you eat them whole, chopped, diced, or cooked, apples are simple to incorporate and amp up any snack, meal, or dessert,” said Kristi Harris, Honeybear Brands Brand Manager.
To help amplify this variety during Cancer Prevention Month, the apple provider has teamed up with Chef Elle Simone Scott of America’s Test Kitchen to encourage shoppers to check out the American Institute for Cancer Research (AICR) online tool, cancer health check which gives instant feedback about how well they match up with AICR’s evidence-based recommendations to lower the risk of cancer and other chronic diseases. The health-forward campaign is being promoted via social media, public relations, paid media, and in-store wherever Pazazz is available.
This February, retailers can participate by encouraging shoppers to:
- Supercharge their diets with apples that provide dietary fiber and antioxidants and deliver that happy dopamine boost
- Take the online cancer health check utilizing the point-of-sale with QR code available
- Follow along with Chef Elle on TikTok and Instagram as he explains why apples are so vital to our mental and physical health and to create a healthy, tasty, and flexible-for-all recipe featuring Pazazz apples
As a press release stated, this is the third year in a row that Honeybear Brands and AICR have partnered to share healthy eating and cancer protection tips, reaching more than 20 million Americans to date.
Pazazz apples are available year-round with orchards in Washington state, the Midwest, New York, Nova Scotia, and Chile. Couldn’t your shoppers use a little more Pazazz?!
