Honeybear Brands Launches New Bold Packaging
- by Kayla Webb
ELGIN, MN - It’s officially apple season, and all through the land, apples are hitting retail with new packaging plans. This autumn, Honeybear Brands is debuting all-new colorful cartons, designed to provide retailers with standout display options for Honeycrisp apples, that are sure to brighten up produce aisles.
“This new design direction is entirely retailer driven in two ways. Firstly, we hear all the time from our retail partners that when they open a Honeybear carton, they know they’re getting apples that have been grown, picked, and shipped to the highest quality standards. Our legacy and our history have really helped us establish ourselves as the Gold Standard for growers and packers of Honeycrisp apples,” VP of Sales and Marketing Don Roper said. “Secondly, when so many other apple cartons can be generic and dull, we wanted to give produce managers and their in-store display teams an easy and highly impactful way to add color and fun to their produce aisles that will really engage and draw in their customers.”
The new Honeybear Brands cartons are an homage to the company’s ongoing commitment to gold-standard growing practices, as well as its dedication to providing the very best Honeycrisp apples to consumers. According to a press release, each carton features a bold gold background with the Honeybear centered in a sunburst—a radical departure from the old white and green packaging—for high visibility no matter where it is placed in the produce aisle.
“Our goal is, quite simply, to help give our retail partners a clear advantage over their competition whenever they choose to sell Honeybear apples,” Roper added.
Last season was a successful year for Honeybear Brands, which saw universal sales increase across the company’s portfolio of premium varieities, with Pazazz apples, in particular, hitting a record sales mark. The company also doubled its production capabilities in the Midwest last season, continuing its 25 years of Honeycrisp growing experience.
For more of the latest news pertaining to new marketing efforts, packaging, and retail strategies, keep reading AndNowUKnow.