ORLANDO, FL – Coming fresh off the heels of another successful PMA Fresh Summit, IFCO highlighted its newest global branding campaign to the over 20,000 produce members and buyers in attendance. IFCO’s “Let’s Eat” campaign aims to reach billions of people around the world with its reusable packaging solutions for fresh products.
“We are committed to providing our customers with efficient and sustainable fresh food packaging solutions,” said IFCO North America President, Daniel Walsh. “But we are also part of something much bigger. Together with our retailer and grower partners, we positively impact the lives of billions of consumers around the globe and help make the world a better place at the same time.”
IFCO, a Brambles Group company, stated that its new global branding campaign reflects its mission, value, and vision to customers and consumers, according to a press release. This message is especially relayed through the campaign’s tagline “A better supply chain serves us all. Let’s eat.”
IFCO’s shared and reusable assets, which helps the company and engaged consumers to bring fresh, high-quality food to tables around the world, are as follows:
- Are an important part of the drive for a global circular economy and a zero waste supply chain for the fast-moving consumer goods sector
- Help reduce food waste and greenhouse gas emissions by protecting and keeping food fresh longer – reducing the amount of food that ends up in landfills
- Use less water and energy than one-way packaging
The company stated that the campaign further reflects the connection and partnership it takes to provide consumers with high-quality and fresh food, in a responsible way. IFCO also intends for this responsible action to help solve some of society’s most pressing issues.
As we previously reported, IFCO’s latest campaign was developed through collaboration with the company’s retailer and grower customers who understand the sustainable benefits of IFCO RPCs.
As companies throughout the industry continue to commit to the sustainable initiative, both nationally and throughout the globe, stick with AndNowUKnow for the latest.
