IFCO's Director of Retail Sales Ed Bertaud's Tips for Viva Fresh 2016


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Wed. March 30th, 2016 - by Melissa De Leon Chavez

SAN ANTONIO, TX - Viva Fresh events kick off tomorrow with the second annual golf tournament at 1:00 p.m., and longtime member and supporter of the expo IFCO has released tips to allow you to make the most of the event.

Ed Bertaud, Director of Sales, IFCOThe company’s Director of Sales, Ed Bertaud, a past Chair of Viva Fresh’s host Texas International Produce Association (TIPA) and current Expo Steering Committee member, advises that if you are one of the record-breaking 1,300+ attendees in San Antonio, Texas, you take a look at his and IFCO’s cheat sheet.

The 19th Hole Celebration tomorrow night, March 31st, 6:30 to 9:30 pm

Golfer or not, this event sponsored by SunFed promises a great first evening, with a performance by rising country music performer Lauren Corzine.

The Virtual Field Tours, April 1st

Traveling across fields via modern technology is not an April Fool's joke, but it is a must-see according to Ed and the IFCO team. See how the cutting-edge will boost both your learning and interactive experience at the show. This is split into two events, one from 11:00-11:55 a.m. and then another from 1:30-2:30 p.m.

Aggies for Fresh Intro Luncheon, April 1st, from 12:00-1:15 p.m.

See some promising talent in the future of the industry when you get a chance to meet Aggie for Fresh’s six scholarship recipients. Who knows, you could meet your next intern.

Welcome Reception, April 1st, from 6:30-8:30 p.m.

Make new connections or reconnect with those you’ve missed. IFCO is excited to see you, and so are the members of TIPA as everyone prepares for the opening of the show.


JW Marriott Hill Country Resort & Spa’s famous TPC golf course

When you’re not directly involved with the dynamic itinerary, Ed gave some noted shout outs, including:

  • Stopping by 18 Oaks for some fine dining - happy hour is from 2 to 6 p.m.
  • NCAA Final Four for basketball fans, specifically at the JW Marriott’s High Velocity Sports Grill
  • Visiting the JW Marriott's Cibolo Moon for some authentic Texas eats

And of course, don’t forget to look over the Schedule-at-a-Glance. Stop by booth #82 to visit Ed and the IFCO team, and let them know if you tried the Grill’s sweet onion rings!

IFCO