Indianapolis Fruit Company New Branding and Label for 'To Go Snack' Line

Wed. September 24th, 2014 - by Jordan Okumura

INDIANAPOLIS, IN - Garden Cut, a brand of Indianapolis Fruit Company, has launched a new branding and label design for its pre-cut and ready-to-use products in retail stores. A new “To Go Snack” line of produce-based products was also released during the launch.

“We are responding to the growing business segment of fresh-cut, more convenient product,” said Indianapolis Fruit Company (IFC) Owner, Mike Mascari.  “By updating our brand labeling and packaging, we have made Garden Cut product easier to locate in a store’s produce department and in more convenient portion sizes for consumer use.”

Mascari also noted that the pre-cut product is also designed for consumers who want to incorporate fresh produce into their cooking and diet without the prep time.

“The new To Go Snack offering is especially popular in convenience stores,” said John Cunningham, Director of Sales/Marketing.  “We are happy to offer a fresh and healthier alternative in these locations, from a brand that the consumer can recognize and trust.”

Garden Cut reviewed current market trends and many designs before settling on the new brand identification. These product offerings have been updated to streamline efficiencies in the packaging lines.

Antonia Mascari, IFC Marketing Manager says, “Brighter brand colors make the packaging more attractive while still showing the high quality of the produce product. We moved away from our previous green branding coloration because it could not be seen against green produce. The new purple and yellow brand colors make it easier to identify Garden Cut at the store level.”

The newly branded Garden Cut products will be sold throughout the Midwest in hundreds of grocery stores, according to a press release.

Indianapolis Fruit Company