International Blueberry Organization Releases 2021 Global State of the Blueberry Industry Report; Peter McPherson, Cort Brazelton, and Colin Fain Discuss
- by Chandler James
EL DORADO HILLS, CA - It is no secret that berries continue to remain a top-dollar category, drawing shoppers into the produce department with their vibrant colors and sweet taste. Offering an inside look at the coveted blueberry category, the International Blueberry Organization (IBO) recently announced the release of its 2021 Global State of the Blueberry Industry Report. The report provides the industry with a critical resource that details important information about the category.
“The Global State of the Blueberry Industry Report is a fantastic resource that is developed by the IBO in order to facilitate access to valuable information and help drive this industry forward,” said Peter McPherson, Chairman of the IBO. “All blueberry industry members around the world should have the report at their disposal in order to stay on top of the latest trends and new developments. It offers a unique opportunity for industry players to keep themselves updated and make the best decisions for their organizations.”
The report highlights significant developments and advancements in the blueberry industry, as well as an in-depth report on resourceful market information and more. According to a press release, for the first time, this year’s report is available for free for industry members, who can access it online via the IBO’s website.
“A more informed industry is a healthier industry. As people in all parts of the value chain in the global blueberry business seek to make better-informed decisions, this report will be an invaluable resource,” Cort Brazelton, Co-Author of the report, stated. “This new Global State of the Blueberry Industry Report represents an exciting progression in the ongoing project. I’m particularly excited that it is free to the industry thanks to our advertising sponsors. Also exciting is the new data-crunching portal for those who would like to draw out more trends and quickly seek important reference information.”
Colin Fain, another Co-Author of the 2021 report, also touched on the value of this key resource.
“This report represents a massive leap in the communication of market statistics to the industry. It contains over 160 pages of important insights and information, including data on plantings, production, and trade for the category worldwide,” he explained. “Adding to that, we include a global estimation of hectares in production and those still waiting to come online, allowing us to calculate more realistic yields as well as vastly improving upon our forecasting methodology.”
To view the 2021 Global State of the Blueberry Industry Report, click here.
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