Introducing A Striking New Addition to the Company's Produce Portfolio


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Thu. October 11th, 2012

<p><strong>Los Alamitos, CA</strong><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">Frieda’s is introducing “The Stokes Purple® Sweet Potato”, just in time for fall.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">The California grown spud features a purple skin and deep purple flesh, high in antioxidants. The purple color is intensified when cooked, and like most sweet potatoes, The Stokes Purple® has a low glycemic index, essential for weight watchers and diabetics.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">“When we seek out new products, we look for unique fresh items that will excite and inspire people to cook,” says Karen Caplan, President and CEO. “The Stokes Purple® Sweet Potato has the beauty, the flavor and health benefits that consumers are looking for.”<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">Frieda’s newest addition differs from other sweet potatoes and yams in its flavor and texture, offering a dryer, denser and richer taste.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"> The company will debut The Stokes Purple® Sweet Potato later this month at PMA.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://www.friedas.com" target="_new"> Frieda’s </a></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">