MORRO BAY, CA - JAZZ™ New Zealand apples are taking a tour across California this week on the backs of two Oppy riders. With JAZZ season now in full swing, Organics Category Manager Chris Ford and Marketing Communications Manager Karin Gardner clad themselves in a cycling kit featuring the company’s new brand platform and hit the pavement for this year’s Tour de Fresh.
Pedaling more than 200 miles apiece alongside industry friends to boost the brand and climbing over 14,000 feet of hilly terrain along California’s Central Coast, Ford joked, “We’re taking the idea of elevating brand awareness literally.”
While always focused on the purpose of Tour de Fresh—creating access to more fresh fruits and vegetables by raising funds for school salad bars—Ford and Gardner, along with representatives from JAZZ brand-owner T&G Global, will also bring attention to the refreshed JAZZ apple look through branded gear, local media coverage, and social media outreach. And as a premier sponsor of Tour de Fresh, JAZZ apples will be refreshing riders throughout the three-day course, including at welcome nutrition stops each day.
Tour de Fresh riders are encouraged to capture their memorable moments at the event by entering the JAZZ Summer Vacation Sensation Instagram contest. Though the contest, they will be eligible to win a $3,000 grand prize.
According to a press release, the new JAZZ brand conveys the always refreshing eating experience delivered by the tangy-sweet, intensely crunchy apple. “The JAZZ Sensation” comes complete with new logo and a full suite of nimble visual components. The refreshed brand, which made its North American debut in May, stands out with contemporary colors, eye-catching graphics, and a compelling brand message.
“Our customers like the refreshed brand,” said David Nelley, Vice President, Categories. “The fresh-crop New Zealand fruit offers exceptional pressures in the summer, flavor is excellent, and the bright new graphics are creating attention and interest at the store level.”
This isn’t the first foray into cycling JAZZ apples have made. First launched in the U.S., JAZZ started its decade-long history with cycling when it sponsored a semi-pro women’s cycling squad made up of promising young New Zealand and North American athletes, who then sampled the fruit at key retail outlets.
Over the years, Oppy has donated several salad bars to schools. If you would like to help Ford and Gardner to do the same, donate on their fundraising pages here and here. And for more on how you can win a limited edition JAZZ-branded cycling jersey, follow JAZZ apples on Facebook, Instagram, and Twitter.
