<p>JemD Farms and Agricola El Rosal are <b>entering the final phases of the brand transition strategy</b> initiated three years ago that will result in the group becoming Red Sun Farms.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>The strategy is <b>designed to take advantage of the three company’s synergies including logos, corporate cultures and places emphasis on the well known consumer brand,</b> according to a press release. </p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p><img class="small-cropped-image" src="https://cdn.andnowuknow.com/legacySmallCroppedImages/jim_dimenna_crop.jpg" alt="cropped_image_051214" style="width: 100px;" />“Three years ago, it was one of our corporate goals to become a single entity. When Agricola El Rosal and JemD International announced the merger completion in 2010, our brand transition strategy was put into motion. <b>Our expanding product and customer base, determined the timeline which brings us to today,</b> our announcement date,” said Jim DiMenna, President. “As we continue to grow and build more greenhouses across North America that further increases our retail business segment, we wanted to finalize our brand identity with one the consumer could identify with during and after their shopping experience. With this goal in mind, we’ve gone to our roots with Red Sun Farms.” </p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>Consumers are already familiar with Red Sun, the brand has been on the company’s exclusive basket weave Artisan Series packaging, in the news and on the consumer table for over a decade. </p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p><img class="small-cropped-image" src="https://cdn.andnowuknow.com/legacySmallCroppedImages/sabrina_pokomandy_00.jpg" alt="cropped_image_051214" style="width: 100px;" />“We are pleased to reach the next phase of our implementation strategy with our new name officially unveiled. <b>The goal of the brand transition strategy is to further connect with our consumers on all platforms, internally and externally.</b> Our customers already identify and have placed their buying confidence in the ‘Red Sun’ brand so this was a natural next step. Having a synonymous trade name with a recognized consumer brand-name, has been our transitional B2B and B2C brand strategy for a few years now and I am pleased to see it come to fruition,” said Sabrina Pokomandy, Marketing and Public Relations Manager.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>Red Sun Farms hydroponically grows tomatoes, bell peppers and cucumbers in over 500 acres of state of the art greenhouses in Canada, Mexico and the United States. They have been awarded accolades such as one of the 50 Best Managed companies in Canada and most recently, were named one of the 5 top marketers and growers in the world at the Tomato Inspiration event.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>We look forward to the completion of the Red Sun Farms brand transition strategy and what more there is to come from the growing hydroponic fresh produce industry.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href=" http://redsunfarms.com" target="_new"> Red Sun Farms</a></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">
