YERINGTON, NV - With supply on the way and a few things in store for the summer, Peri & Sons Farms is reportedly lined up for what continues, at this time, to look like a tight onion market.
“We might see an upkick in the pricing because of a little [onion] shortage, but I really think the majority of the summer we’ll see really good demand and good pricing,” Jessica Peri, Retail Sales Manager for Peri & Sons, tells me.
According to Jessica, the company is on track as far as timing with its crop, soon moving on to Firebaugh, California, once finished in El Centro, California.
On the buy-side she assures me that Peri & Sons is seeing good demand with an increase in retail business, commenting that weather in the south has impacted the onion market volume.
“Typically this time frame is challenging because you have storage onions left,” Jessica said. “But it’s been pretty successful this year.”
In preparation for the heavy part of the season, the company is promoting an alternative to the deep fried onion with its Bloomin’ BBQ Onion promotion, with spices sold together with a large, individually wrapped onion for both flavor and convenience.
“The package comes with scan-ready recipes and display boxes,” Jessica tells me. “They put on all the graphics and it's been very popular, so we are looking forward to the boost in popularity we might see from adding the spices. They’re a healthy alternative to deep fried onions and still tasty.”
The company is also preparing to send out its summer promotions for its OnionXpress 2015. Peri & Sons has seen great success through the 6 years it has run this particular promotion, which zeroes in on specific onions throughout the summer months.
So keep an eye out for all that the company has coming your way, and for the latest news and product information keep checking in with AndNowUKnow.
