LOS ANGELES, CA - After becoming one of summer’s buzziest new snacks, Joolies Date Sours are heading into fall with their biggest retail expansion yet.
The sour, chewy whole-fruit snack is rolling out across major retailers including Target, Costco, H-E-B, Meijer, Hy-Vee, and ShopRite, and other Wakefern banners, alongside specialty and independent retailers nationwide including Erewhon, Laurel Supply, and Lunds & Byerlys — bringing the candy-inspired date snack to more shoppers across the country.
The expansion follows the launch of Date Sours at Sprouts Farmers Market earlier this year, where Joolies introduced a completely new way to experience the ancient date: sweet, sour, and chewy, with the craveability of gummy candy but made from real fruit.
Date Sours aren’t the only Joolies product gaining ground. Date Pops, the brand’s date-and-walnut snack bites, are also expanding into H-E-B and Meijer this fall, giving shoppers even more ways to discover dates beyond the traditional whole fruit.
“The response to Date Sours has been incredible, but what’s most exciting is seeing them go from something people discovered online or at Sprouts to a snack they can now find at major retailers from coast to coast,” said Amanda Sains-Harris, head of marketing at Joolies, in the recent release. “And we’re seeing that momentum beyond Date Sours. With Date Pops also expanding into H-E-B and Meijer this fall, we’re giving people more ways to discover dates and showing just how much opportunity there is for this fruit beyond the traditional produce aisle.”
Made from organic dates and just five simple ingredients, Joolies Date Sours deliver a soft, gummy-like chew with a punch of sour flavor — with no added sugar, sugar alcohols, or artificial ingredients. The line comes in four candy-inspired flavors: Watermelon, Cherry Cola, Peach, and Blue Raspberry.
Joolies Date Pops keep things just as simple, made with only organic dates, walnuts, and natural flavors. The soft, chewy bites put a better-for-you spin on three dessert-inspired favorites: Brownie Bite, Cinnamon Bun, and Lemon Bar.
As families settle back into school routines and Halloween approaches, Date Sours offer a whole-fruit option for fall snacking, from lunchboxes and after-school snacks to road trips, game days, and candy bowls.
What began as a playful reinvention of a fruit often associated with an older generation is quickly becoming one of Joolies’ fastest-growing products.
Grandma’s fruit? Not anymore.
Joolies is changing the date-ing game. To find Joolies products or shop online, visit joolies.com.
Companies in this Story
Joolies
Joolies organic medjool dates. These fresh, never dried medjools are hand-picked from our family farm in Coachella,…
