Julie DeWolf, Ramon Portilla, Laura Weiler, and Patrick Kelly Discuss BrandStorm™ 2021

Fri. March 12th, 2021 - by Chandler James

THE VIRTUAL UNIVERSE - That’s a wrap on BrandStorm™ 2021! The United Fresh Produce Association’s exclusive virtual event brought industry leaders far and wide to discuss the power of marketing in the produce aisle. We tapped some of our industry friends to get a read on what they thought of the event, all of which had nothing but high praises. Read on to see what they had to say.

Julie DeWolf, Produce Industry Expert

Julie DeWolf, Produce Industry Expert“As an original member of the United Fresh Produce Marketing and Merchandising Council that brought this conference to life, I’m thrilled at the progress we have made from an engagement, education, and entertainment standpoint for the 6th annual BrandStorm event. There are so many great and innovative marketing minds in this industry, and BrandStorm brings them all together so we can learn and grow from each other. The general sessions were informative, and the breakout content was highly relevant and gave actionable solutions to many of the problems we face daily. This is a must-attend event for any produce marketer!”

Ramon Portilla, Senior Director of Customer Experience and Insights, Walmart

Ramon Portilla, Senior Director of Customer Experience and Insights, Walmart“More than ever, we share the goal to focus on our customers, and we will not succeed if we do not work as an industry. Forums like this are ideal to challenge all of us and seek new ways to partner and collaborate.”

Industry members sang praises of the 2021 United Fresh Produce Association BrandStorm event as it brought people together to address key topics and challenges

Laura Weiler, Senior Marketing Specialist, Pure Flavor

Laura Weiler, Senior Marketing Specialist, Pure Flavor“Even though we can’t all be together in person for this year’s BrandStorm, the amazing spirit of the event is still present. I am so looking forward to my next BrandStorm.”


First-time attendee: Patrick Kelly, Co-Founder, Flavor Wave

Patrick Kelly, Co-Founder, Flavor Wave“Being a first-time sponsor and attendee of BrandStorm, I had no idea what to expect! The market trends, community discussions, and impactful education presented is what’s needed to move our industry forward. I am excited and honored to be part of BrandStorm 2021 and the future of produce marketing trends and innovation.”

If you haven’t already, be sure to check out our recap of the event.

Keep pushing the envelope of innovation, folks. The world awaits!