DONNA, TX - In what the company refers to as part of reflecting its new organizational repositioning, Kingdom Fresh Farms has introduced refreshed packaging and launched a redesigned website.
“For more than a year, we have been actively defining our competitive points of differentiation and refining our internal and external market positions that set us apart from the competition,” explained Guillermo Martinez, General Manager of Kingdom Fresh Farms. “The new packaging and website reflect nearly nine months of hard work to clarify our brand and our message.”
The new packaging and website reflect the company tagline “Cultivating Connections,” which Martinez said both highlights how the company does business, and is intimately tied to the people, and great quality and service they make possible.
Rolling out during June and July, the packaging offers the following:
- Bold, clean design
- Easy-to-read product naming to assist with product merchandising
- Highlights Kingdom Fresh employees
- Directs consumers to the website for more information about the company
“Highlighting our employees on our packaging is about showcasing how proud we are of the people behind the brand. People that have worked with us from the beginning. People whose families we know, whose communities we support,” shared Martinez. “People want to know where their food comes from and the people behind it–that’s what our connections are about.”
These connections, Martinez mentions, go even further on the new organizational website, kingdomfresh.com. There the company explains how they build greenhouses in existing communities, allowing Kingdom Fresh to focus on local labor and avoid the use of more controversial migrant help and labor camps. The new website also highlights Kingdom Fresh’s growth in the tomato industry and emphasis on food safety and sustainability, including new initiatives such as solar power, non-GMO verification, and a line of organics.
“We are a young company just over a decade old, but we’ve proven our commitment to the industry and the communities where we do business with continued strength and expansion thanks to the vision of our founders who believe in growing local economies and creating partnerships with our customers,” Martinez finished.
In just that past year, Kingdom Fresh Farms has added additional greenhouse acreage in a second location, new packing lines to improve efficiencies to meet increased volume and demand, completed non-GMO certification, and began production of a new organic line of tomatoes.
For more on the company and to see the new branding for yourself, visit KingdomFresh.com.
