ONTARIO, CANADA - When Red Sun Farms™ debuted its new logo in February 2021, we at AndNowUKnow and The Snack Magazine were all captivated by that little butterfly. The vibrant colors, clean design, and welcoming visuals create a new brand experience all its own, strengthening the gravitational pull of the greenhouse category on shoppers’ baskets. That is exactly why we recognized Red Sun with our first-ever Besties Award for Best Rebrand.
“We are truly honored to receive the Besties Award for our recent Red Sun Farms rebrand! The positive response from retailers and the industry has been overwhelming,” Leona Neill, Director of Marketing and Packaging, shared. “We are excited to showcase our amazing tomatoes, peppers, and cucumbers through this new design.”
In our September 2021 issue of The Snack, I sat down with Harold Paivarinta, Senior Director of Sales, to take a deeper dive into the company’s momentous rebrand. To read the story, By the Flight of a Butterfly, click here. Harold divulged the details of Red Sun’s commitment to continued metamorphosis, noting that the rebrand communicates the sustainability, safety, and consistency of its products.
Attractive paper trays, clamshells, and bags now line the shelves of produce aisles, adorned with Red Sun’s lively new logo that facilitates instant brand recognition. With the importance of branding as prevalent as ever, conscious efforts to improve visibility are a supplier’s ticket to maximizing ROI, and that benefit can be seen on the retailer’s end as well.
For all of these reasons and more, we have recognized Red Sun as the Best Rebrand for 2022. Our close relationship with Leona, Harold, and their team has afforded us an inside look at this iconic rebrand, and we are confident that it will delight you just the same.
For more coverage following our inaugural Besties Awards, keep a tab open for ANUK.