NEW ROCHELLE, NY - For myself as a trade writer and consumer, and for many other shoppers, I am more likely to purchase products that are not only marketed well, but that have the power to make a difference in the world. That is why LGS Specialty Sales’ launch of its second annual “One Step at a Time” consumer sweepstakes is sure to rack up register rings for retailers, as it honors Breast Cancer Awareness Month by elevating the company’s limited-time pink Darling Clementine® packaging.
“We know that choosing a more active lifestyle often begins ‘one step at a time,’” said Luke Sears, President and Founder. “Given the success of our ‘One Step at a Time’ promotion in 2020, we’re excited for another opportunity to encourage shoppers to take steps toward that lifestyle and raise awareness for Breast Cancer Awareness Month with our pink Darling Clementine packaging.”
Starting now through the October 31, shoppers can enter LGS’s “One Step at a Time” sweepstakes to receive prizes that encourage them to pursue a more active lifestyle, according to a press release. Throughout the promotion, the company will also host giveaways on Instagram to award four winners with $50 Visa gift cards. All of this working to not only draw attention to breast cancer awareness but to increase foot traffic to the produce aisle as consumers stock up on LGS’ Darling Clementines.
To take the promotion up a notch and drive consumers to grocery stores, LGS will be utilizing social media advertising, influencer partnerships, and email marketing.
Want to help make a difference by adding LGS’ pink bags to your aisles? Reach out to one of its sales reps today.
