SANTA PAULA, CA – The Limoneira Company has announced that it’s taking steps to surge “back to the future” with its portfolio, as the company adds oranges and specialty citrus varieties to its ONE WORLD OF CITRUS™ model, in direct response to consumer demand.
"For 124 years, we've been growing a wide variety of citrus. We began our direct selling program for lemons six years ago, and we are excited to once again have our oranges and other citrus varieties marketed in Limoneira cartons,” stated Alex Teague, Senior Vice President and Chief Operating Officer.
The company stated in a press release that it will feature the following commodities, in addition to its already available Navel and Valencia oranges:
- Cara Cara Navels
- Moro Blood oranges
- Pummelos
- Star Ruby Grapefruit
"Limoneira's global lemon customers have been asking us to sell our other citrus varieties for quite awhile," said John Carter, Limoneira's Director of Global Sales. "We look forward to the opportunity to grow the category and connect shoppers to other citrus trees. Customers have appreciated the quality and consistency that they receive with Limoneira's lemons, and we will deliver these same benefits with our oranges and specialty citrus."
In addition to the added citrus offerings through the company, Limoneira also stated that it will partner with Ceclia Packing Corporation for packing the new Limoneira oranges and specialty citrus.
"They share our values and commitment," said Teague. "Like our lemon packing house in Santa Paula, they have a state-of-the-art facility in Orange Cove that's close to our orange and specialty citrus groves."
As the company continues to expand its offerings, stay with AndNowUKnow for the latest in promotional campaigns and packaging in the world of fruits and citrus.
