SANTA PAULA, CA - Get your surfboards and sunscreen ready, because we’re setting off on a tropical vacation. Limoneira is bringing a fresh summertime vibe to the produce department with a groovy new campaign: Catch the Citrus Wave!™
“Each bag will feature a playful design that highlights the variety and catches the playful spirit of summer activities. And, with an easy-to-scan QR code, you can hit the beach and hang ten with our Catch the Citrus Wave landing page, featuring a variety of recipes, games, coloring activities, and sustainable farming initiatives,” said Susan Jones-Ng, Director of International Sales and Citrus Marketing.
The playful new packaging transports consumers to a tropical vacation with a design that fully captures the essence of a day at the beach, this time with a new member joining the party. These enticing lemon, lime, orange, and Mandarin bags call out to shoppers with colorful and fun citrus characters inviting them to catch a wave—a citrus wave of course.
Rounding out this fun-filled campaign is a summer social media sweepstakes, which Limoneira will be hosting from May through August. Consumers will have the chance to take home some Stanley® Cups and other beach-themed prizes and swag.
Similar to the one you may feel when posted up near the ocean on a tropical vacay, Limoneira’s Catch the Citrus Wave campaign aims to make shopping for citrus a breeze. The summer heat is no match for this epic citrus campaign.
To get it on the summer fun, make sure you contact the Limoneira sales team today.
Now, join us in catching these fresh produce waves!
