Limoneira's Susan Jones-Ng Divulges Useful Strategies to Capitalize on Pink Lemon Season

Tue. January 4th, 2022 - by Peggy Packer

SANTA PAULA, CA - The colors pink and yellow together immediately evoke memories of the vibrant and dreamlike sunsets that mark the end of each day. That, and Pink lemons, of course.

Limoneira is bringing the extraordinary, exclusive variety to produce departments, luring in shoppers with an inviting new fruit to cater to their citrus cravings.

Susan Jones-Ng, Director of International Business Development, Limoneira“We are forecasting excellent quality this season for Pink lemons with their typically strong shelf-life,” Susan Jones-Ng, Limoneira’s Director of International Business Development, explains. “As for volume, our young trees in California continue to produce more and more fruit each year.”

The premium lemon variety boasts uniqueness as it features a pink-hued flesh, enticing shoppers with a naturally novel take on a consumer-favorite category.

Limoneira is bringing the exclusive Pink Lemon variety to produce departments, luring in shoppers with the uniqueness of its pink-hued flesh

“Retailers globally are looking for a new, exciting fruit to showcase to their shoppers. Pink lemons by nature are unique!” Susan exclaims. “Individually, Pinks can be full yellow in color with a slightly pink blush, or they can have various degrees of green stripes on their rind. With their many outward facets, they all have a lovely slightly pink- to significantly pink-colored flesh. Pink lemons are an exclusive variety, and they are not a hybrid. It’s nature’s way of creating a stunning, healthy new variety for consumers to enjoy.”

As if this alluring and distinctive citrus offering doesn’t practically merchandise itself, Limoneira has a multitude of tools up its sleeve to ensure retailers can maximize the potential of the premium variety. To draw shoppers in, the supplier has incredible, eye-catching images of Pinks to share, in addition to various packaging and display options. The company also offers soft and hard communication materials to utilize across online platforms and in stores.

Limoneira is forecasting excellent quality this season for Pink lemons, with its young trees in California continuing to produce more and more fruit each year

“There are many ways to maintain the momentum for Pinks. Utilize numerous platforms to keep the energy going,” Susan advises. “Online meal kit services, grocery platforms, social media networks, and more have supported awareness of the variety.”

Limoneira also has a host of strategies for inspiring consumers and boosting not only this unique variety but the citrus category as a whole.

To draw shoppers in, the supplier has various merchandising tools, such as high-quality images, multiple packaging and display options, recipes, health tips, soft and hard communication materials to utilize across online platforms and in stores, and more

“We have numerous tools to drive sales—such as health tips, Nature’s Pharmacy™, recipes, and more—online. Just give us a call so we can chat about building a captivating program with you,” concludes Susan.

With this tempting citrus offering gracing your produce department, you’ll be floating on puffy pink clouds, soothed by the sound of recurring register rings.

Limoneira