Maglio Companies Touts Benefits of ReadyRipe™ Watermelon Pouch; Sam Maglio and Richard Butera Comment
MILWAUKEE, WI - Watermelon is a staple for most households, especially during the summertime in North America. For those looking to capitalize on this demand, Maglio Companies has a solution at the ready just in time for Watermelon Day (August 3rd). The company’s proprietary ReadyRipe™ offering is a reusable and resealable watermelon pouch that naturally keeps watermelon fresh and sweeter for an extended period of time.
"The development of the patented pouch took several years and significant field-testing to perfect it,” commented Sam Maglio, President and Chief Executive Officer. "We wanted to get the technology just right."
Richard Butera, Director of Business Development, and National Watermelon Board Executive Director George Szczepanski recently connected on the importance of this success.
“Maglio’s ReadyRipe watermelon pouch is a great example of the type of innovation that can help lift consumption and drive demand for the category,” George commented. “Providing retail-ready solutions that rise to the consumer need for convenience is an approach that is a clear win-win for retailers and consumers, as well as for producers. We know from research that our friends at the National Watermelon Promotion Board have done that merchandising cut watermelon alongside whole watermelon is proven to lift sales for the whole category. Maglio’s ReadyRipe watermelon pouch is a way to help activate on this and lift watermelon sales.”
Maglio was one of the key persons involved in launching this innovation back in 2015. A press release noted that the solution helps give sliced watermelons a longer shelf-life, naturally enhanced quality, and convenience for today's busy customers.
Available in both a clear and graphic pouch options, learn more about the solution here.
“Maglio’s ReadyRipe watermelon pouch provides the consumer with a high-quality sliced watermelon in an attractive, safe, and convenient package. This gusset bag presents the watermelon extremely well, and the resealable feature is an option that our industry will benefit from,” Richard added.
As always, keep checking back in with AndNowUKnow for the latest news in fresh produce. Until then, happy Watermelon Day!