GEORGIA - Broccoli is a staple all year long. No matter the season, its crunch, nutrition value, and taste make it one of the most valued veggies in the produce aisle. For Fresh from the Start™, a fourth-generation, family-owned company, it knows the importance of consistently providing the green goods and is beginning the shipment of its Maine broccoli crop.
“We prepare for this crop all year,” said Eric Scannelli, Senior Vice President of Sales. “We begin preparing the fields immediately following harvest and work with our grower throughout the year to ensure a successful crop. When customers buy from us, they are dealing directly with the grower.”
According to a press release, all of Fresh from the Start’s broccoli is hand-cut and packed in the field to minimize bruising and post-harvest handling. Shipment is set to begin in early to mid-July and will continue through October. Having shipped broccoli for over 25 years, Fresh from the Start has the know-how to provide next-day delivery to most major markets, resulting in fresher product.
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