Misionero and TerraFresh Organics Talk PMA Fresh Summit
MILL VALLEY, CA - Produce Marketing Association’s (PMA) long-awaited Fresh Summit event is finally here, and our team over at ANUK has been lucky enough to get the inside scoop on all things fresh produce. One industry friend I had the chance to talk to was Misionero and its sister company TerraFresh Organics. The brands have garnered a loyal shopper following from their Earth Greens Organic label, and are rolling out even more industry innovations at Fresh Summit.
“TerraFresh Organics recently passed the one year mark as a company! We’re pleased to be exhibiting under our sister company, Misionero, and are excited to show our expansive organic fruit offerings,” said Greg Holzman, Co-Founder and Managing Partner of TerraFresh Organics. “Fresh Summit participants will have access to our recently launched line of California heirloom Deglet Noor dates. The new brand, Oasis Date Gardens, is bringing snack packs and resealable stand-up pouches of Deglet Noor dates to the marketplace for our retail customers.”
Misionero’s organic, pitted Deglet Noor dates come in multiple ready-to-eat pack sizes. The line includes a new option with eight individual 1.16-oz packs inside a master bag that allows the nutritious snack to be consumed on-the-go. The line also includes 8- oz and 32-oz family-style resealable stand-up pouches. The dates are pitted; feature less than 100 calories per serving; and are grown, harvested, packed, and shipped from the southeastern region of Southern California.
“Fresh Summit is a reunion of sorts for our industry. It’s a great opportunity to maintain industry relationships and cultivate new ones,” Greg continued. “We’re most excited to make connections with buyers and growers at the show.”
Organic fruit sales continue to grow, meaning the category remains Misionero’s number-one focus. The company seeks to build year-round programs of all offerings as it works with growers in California, Mexico, and South America.
Be sure to swing by the Misionero booth before the event wraps up!